Cisco: The Founder's Dilemma | Making Connections | 1
Business Movers
00:00
From Financial Struggles to Success: Unconventional Marketing and Partnership
Sandy and Len face financial hardships but come up with the idea of letting customers have access to the source code of Cisco's routers, turning them into partners. This unconventional marketing strategy leads to new customers and saves Cisco from cash flow issues, but their success is threatened when they receive a letter from Stanford University accusing them of theft.
Transcript
Play full episode
