S18E6: Intro to Casing (4 of 10): L.E.K. Profitability Case – Best Boots
Strategy Simplified
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Navigating Challenges in Modern Marketing
This chapter explores the challenges of modern marketing amidst evolving industry dynamics such as COVID-19 and changing cookie regulations. It emphasizes the importance of adaptability in strategy, particularly for smaller players in the work boot market, and the need for tailored marketing approaches to effectively meet consumer needs.
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