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468: How to Fall in Love with a Problem with Uri Levine of Waze

The Foundr Podcast with Nathan Chan

CHAPTER

How to Figure Out Product Market Feed

The biggest challenge is reaching out to those guys. If you're going to tell them that your product is better, better doesn't cut it. It needs to be different and potentially in a different business model. And these are these two things are the only way that they're going to make you forward with your product market feed. You watch new users, and you ask the churn user why? And what they tell you, this is your next version. So usability is a matter of simplicity. In fact, feature sets create complexity. And so when you want to reach a large audience, then you need to actually remove features in order to make your product. This is what will make them eventually

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