The Big Take is a daily podcast from Bloomberg and iHeartRadio. Today, we talk with Mary Carillo about women's football in the U.S. She says sponsors are often late to the game when it comes to women's sports. And she asks why has it taken 30 some odd years for her to see something like this?
Bloomberg Businessweek contributor Mary Pilon joins this episode to talk about the promise–and challenges–of building a fanbase for the Women’s Football Alliance, an all-female, full-contact league that has 60 teams in four divisions across 32 states.
And we head to a nighttime practice of the DC Divas, to hear from the players and coaches about why they love the game and what it means for women to play tackle football.
Read more: Women Tackle Football With a Full-Contact League of Their Own.
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