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AI makes your copywriting team more efficient - Mirella Crespi
Adspend with Ash Melwani and Rabah Rahil
Is Your Business Seasonal?
Facebook is pretty seasonal, right? So you have this period of time where it's like New Year, New Me. What we're trying to do is push volume. I'd push like as hard as we can go and then limit where we when we actually need to. Do you ever take like old champions and let them spend like $10,000 a day on an evergreen campaign butlimit that by either a bid cap or a cost cap? And sometimes the new versions did outperform our do better.
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