How to Increase Average Order Value on Amazon

Mac Clark: Amazon right now is all about search, you know, about people looking for your product and you showing up so you're there when they're looking for it. So we worked on the basics of increasing average order value, making sure that we're constantly emailing customers. He says he still does 90% of his sales on Amazon, but his goal is to get that more towards 5050 in the next 12 to 24 months. "I feel a lot better about where my business is being spread across multiple channels"