4min chapter

Marketing Against The Grain cover image

Leaked Google Memo Reveals A Huge Opportunity For Entrepreneurs (#117)

Marketing Against The Grain

CHAPTER

The Value of Owning the Ecosystem in a B2B Tech Company

Caron: Product-led growth and freemium is a version of open source. Google called out that the value of owning the ecosystem cannot be overstated. J explores how creators like Tim Urban, James Clear, Tori Dunlap and Cody Sanchez are building their audiences today by learning how they make videos.

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