Personal Branding - The First Touch

Personal branding is really like the first touch that people are going to have with your business. I think it's we have so many opportunities to us now as un printers and business owners than people had 30, forty years ago. People have more of an emotional connection and response to another person than they do an inanimate logo or object. So why not utilize who you are in the world to help people connect and resonate with you?