Introduction

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Hello and welcome to DTC Podcast I’m Eric Dyck

Today we’re reading into the surprisingly lucrative children’s book industry with Puppy Dogs and Ice Cream founder and CEO Jason Kutasi.

Jason, who built a massive performance agency, quickly realized that agency life can mean a lot of cash, but often means you’re not building long term assets, before building his 8 figure children’s book empire.

Gather ‘round and listen to what happens when a next level performance marketer disrupts the oldest ecommerce business in the world.

Hear why “channel conflict” massively ties the hands of Big Book Publishers, and why it means they’re not coming to buy Puppy Dogs and Ice Cream despite its scale and profitability.

Why Jason built his own attribution software, and how it’s allowed him to scale.

How Jason uses ads to performance test his book’s covers, and researches his audience to make sure they only release hits.

Are you all tucked in? Let’s begin…Once upon a time there was a direct response marketer named on with the show!

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