How to Find More Customers in Communities That Are Unthinkable to Someone Who Doesn't Have an Assistant

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Athena has kind of scaled beyond the MVP phase and now we're in the scaling phase where we're adding you know hundreds of clients a month. We've been starting to think for the first time or like what are the communities and places where we can find more customersKind of like your podcast, one of the obvious places is well there's lots of startup communities but also sub-stack writers,. podcasters youtubers who are giving advice on starting businesses.

Today we chat with Jonathan Swanson, cofounder of Thumbtack, Athena, and Powerset. We cover a ton of ground - starting with the Sunday idea club that led to Thumbtack, how to scale a marketplace, and how to choose ideas you'd happily spent a decade on. Next, we jump into the science of delegation - the idea at the core of Athena. Jonathan talks through how to delegate to an EA, when to start with one, a system of delegation that creates asymmetric upside and what type of founders should consider it.