Case Interview Preparation & Management Consulting | Strategy | Critical Thinking cover image

725: Customer Strategy in the Age of AI (with Mark Abraham, BCG’s Personalization Lead)

Case Interview Preparation & Management Consulting | Strategy | Critical Thinking

CHAPTER

The Crucial Role of Personalization in Digital Engagement

This chapter delves into TikTok's influential personalization algorithm and its impact on user engagement. The speakers also discuss the potential effects of ownership changes and the importance for brands to embed personalization into their strategies to thrive in today's market.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner