Shared Narratives with Carly Bigi, Founder & CEO of Laws of Motion
Shared Narratives with Lilly Wyden
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Challenges and Innovations in Direct-to-Consumer Apparel
This chapter explores the early hurdles of launching a direct-to-consumer brand, particularly issues with fit quizzes leading to high return rates. It emphasizes the significance of team culture, adaptability, and unconventional hiring practices in fostering innovation and success. The discussion also touches on the future of the apparel industry amidst geopolitical challenges, encouraging a mindset that welcomes unpredictability while seeking creative solutions.
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