Startup Field Guide by Unusual Ventures: The Product Market Fit Podcast cover image

How PLG companies find product-market fit: Sandhya Hegde on product-led growth

Startup Field Guide by Unusual Ventures: The Product Market Fit Podcast

CHAPTER

How to Scale a Product-Led Company

Webflow's priority was always organic growth. What would drive organic growth? What would make it effective? And he walks through some of the really cool experiments they ran and took an extremely product-first approach to marketing essentially. It's not just about the product, it's about every aspect of the company.

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