2min chapter

Tearsheet Podcast: Exploring Financial Services Together cover image

Citizens Bank's Beth Johnson: 'Personal interaction remains important to customers'

Tearsheet Podcast: Exploring Financial Services Together

CHAPTER

CXO - Is That a New Role in the Bank?

The CXO role has to cut across, I guess, whether they're silos or at least functional groups. It's really about pulling together across different product groups across different customer groups that set a capability. So we can better meet the needs of our customers across channels across product and service them throughout ups and downs in the cycles like we're seeing right now with COVID-19. And is that I know that's a new role for you, Beth. We spoke when you were a Chief Marketing Officer. Is that a new role in the bank? It is. It's a newrole for the organization. But as our survey says, I think some of those will see will

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