2min chapter

What You Will Learn cover image

Stolen Focus

What You Will Learn

CHAPTER

The Switch Cost Effect

Ash chose playing poker while he's watching the movie. I'm just trying to speed through a series so I don't do something else, such as speedy and pointless. And we're just trying to switch to new things every time. So part of this fee, what we're doing is trying to do more things at once. Yeah, that's the analogy you said there. It's juggling. You're holding one and then quickly spinning it around to the next one. There's actually a tax with every, say, you're juggling. There's a bit of a tax of the ability to juggle with every new ball you throw up.

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