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Bloomberg Businessweek Weekend - September 6th, 2024

Bloomberg Businessweek

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Doping, Integrity, and Financial Pressures in Sports

This chapter examines the evolution of sports science and the implications of doping controversies while analyzing case studies of prominent athletes like Tom Brady and LeBron James. The dialogue explores the impact of financial incentives in sports, particularly tennis, and highlights the unique challenges players face regarding gambling and social media harassment. It raises critical questions about integrity, athlete representation, and the responsibilities of coaches and the media in the evolving landscape of professional sports.

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