4. What Do Grocery Store Prices and Heart Surgery Have in Common?
Freakonomics, M.D.
Introduction
We're more likely to buy items if they're priced at eight dollars and 99 cents. We all pay more attention to the digit on the left. What do grocery store prices and heart surgery have in common? The stakes are much higher in a hospital than in a grocery store. But doctors are humans too, and this seems pretty hard wired into how humans think about numbers.
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