How Do You Get Your Social Media Traffic to Your Website?

I always make sure to link it on my Instagram, for example. I don't sell directly on Instagram because I just feel like as a consumer, I've just never felt safe buying directly off a social media app. So that's one way I always do IG stories, which shows a little bit more BTS than link there. And then we also have obviously link in bio. But yeah, our content is what funnels towards the website. If something is sold out, then people can join a wait list and then later they'll get a notification that it came back.