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13: What is a Strategic Initiative

Building Margin

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Introduction

In this chapter, the host introduces the concept of IARs (Initiatives, Actions, and Results) which is a framework to help organizations execute their strategies successfully. The host explains that there is often a gap between creating a strategy and actually implementing it, and the IARs framework aims to bridge that gap. The host defines the terms 'goal' and 'objective' and emphasizes the importance of turning strategy into reality.

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