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How to Design a Data Driven Marketing Strategy
Social Media Marketing Podcast
What's the Next Thing to Track?
The goal truly probably is sales, and leads e, right? But do we alrady kind of answer the next part of the equation here? What's the next thing we should be looking at other than goal? So you have an objective or goal, but there are other things that can tell you if you're on the right track. We call those key performance indicators,. For instance, e commerce is probably the easiest example, ecause everybody's familiar with it.
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