Navigating Influencer Collaborations for Brand Success

🔁 Recharge - Drive more revenue from your subscription strategy with meaningful insights, dynamic subscriber experiences, and a subscription core trusted by over 20,000 brands.🔗 https://getrecharge.com/💡 Building a Category: Bushbalm’s success stems from identifying and creating a new category (“bikini line skincare”), establishing themselves as experts, and building a strong brand identity.📈 Multi-Channel Strategy: The company’s growth is attributed to a diverse approach, including D2C, wholesale partnerships (waxing salons), and major retail partnerships (Ulta). They strategically manage the cross-promotion of these channels.🤝 Retail Partnerships: Securing retail partnerships requires a strong brand, consistent sales data, and addressing retailer needs. Investing in retail-specific marketing (signage, in-store promotions) is key.🗣️ Influencer Marketing: While one-off influencer collaborations can be helpful, building long-term relationships and providing influencers with valuable brand information yields better results.🗣️ Customer Feedback is Crucial: David stresses the importance of seeking early customer feedback and iterating on products and brand messaging based on this feedback.0:00 - Intro​1:00 - David's background andstart with Bushbalm​2:38 - Bushbalm's focus on bikini line skincare​4:01 - Revamping product signage after feedback​5:08 - Bushbalm's unisex and affordable product design​10:14 - Expanding product line​12:25 - Understanding retail buyers and their concerns​14:03 - Bushbalm's experience on Dragon's Den​16:10 - Bushbalm's post-Dragon's Den success​17:31 - Growth through Facebook ads​21:48 - Building long-term relationships through gifting rather than one-off promotions​22:34 - Organic conversations and PR in marketing​25:00 - Effectiveness of in-store signage for retail marketing​26:05 - Is retail signage worth the investment?​29:00 - Impact of retail presence on online sales and customer retention​31:11 - Growth of Bushbalm Pro​34:05 - Bushbalm's first live shopping event​37:04 - Potential growth of Bushbalm Pro alongside DTC​39:30 - Creating a new sales category​40:04 - Challenges posed by competitors42:29 - Final chewFollow us, subscribe to our newsletter, and to see our exclusive merch check outhttps://chewonthis.io/Ron Shah - https://twitter.com/obviceoAsh Melwani - https://twitter.com/ashvinmelwaniChew On This - https://twitter.com/chewonthisdtc