The Importance of Incentives in a Digital Environment

i think our message, i want to name, there's many more researchers in the community who've been studying some of these problems. And we're really built on building on the work of those people. Cause for them, instead of being like, him hand he get an extra contract from a publisher, it's like, i'mi tens of billions of dollars, sweles, keep this thing going. We know the common metrics and design decisions that people on the inside use s.