M.M.LaFleur: Sarah LaFleur (2020)
How I Built This with Guy Raz
Fashion Fit and Entrepreneurial Journey
This chapter explores the transformative power of fit in women's fashion and its impact in professional settings. It chronicles the challenges faced by a new fashion label in securing manufacturers and funding, while also detailing innovative marketing strategies such as trunk shows. The narrative emphasizes the collaborative efforts necessary to overcome early obstacles and the lessons learned about e-commerce in the competitive fashion industry.
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