How to Attenuate Social Desirability Bias

As the Supreme Court debates whether to end affirmative action, concerns about the power of implicit racial bias to shape who gets ahead in America are as salient as ever. But what do we know about the extent and power of this racism to drive voting decisions? Is there a scientific way to measure it?

In a new paper “Disfavor or Favor? Assessing the Valence of White Americans’ Racial Attitudes” political scientist Tim Ryan provides a new framework for how perceived racial attitudes line up with voting. It takes on the faults of our existing racial bias literature and provides striking evidence about how to characterize white American’s racial attitudes. 

Ryan is a professor at The University of North Caroline at Chapel Hill. You can find the paper at this link: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3701331