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HOWA EP 40 - MACHINE DRUM

hanging out with audiophiles

CHAPTER

How to Use PR to Your Advantage When Starting a Label

"I hired PR for a couple of releases and it did worse than just me directly reaching out to some of these people like our very first feature with Rochelle Jordan I reached out directly to clash music," he said. "If that same record had come to them through a PR company maybe they would have picked it up but I think you know the fact that it was coming directly from the artist I think they respond to that"

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