
Peloton
Acquired
Peloton's Rollercoaster Ride
This chapter explores the tumultuous journey of Peloton following a significant treadmill recall and subsequent financial downturn. It details the company's surprising decision to halt production amid an inventory surplus and examines the leadership changes influenced by activist investors. Additionally, the narrative highlights Peloton instructors' growing influence and the contrasting media narratives shaping the company's public perception.
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