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Keys to SaaS Pitch Decks and Fundraising with John Luttig, Principal at Founders Fund

The Role Forward: A Strategic Finance Podcast

CHAPTER

How to Disarm Investor Concerns About Market Size and Horizontal Appeal

The Figma Series CE pitch was designed to disprove the things that investors are most skeptical of upfront. One slide showed how Figma owned the entire designer tool chain from prototype to designing to building. The other one would be the rippling series in summer 2020. And you know, they just laid out a really strong thesis around the accumulating advantages that they're building which is rare and in software.

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