What's the Hardest Thing About Copywriting?

On the 270th episode of The Copywriter Club podcast, we’re diving into the world of Kira Hug. Who is she really and does she even like to hug? She shares her experiences from the beginnings of her own copywriting career to where she is today and where she plans to go in the future. Tune in to find out: The rise of Kira Hug. What it was like to live in New York City and what her favorite experiences were. Raising kids in Brooklyn and moving to Washington, DC. Kira’s first writing experiences and learning about her love for interviewing. The struggles Kira faced most as she built her copywriting business. Navigating through the head trash that can be such a constant burden for copywriters. How to stop getting in your own way. Kira’s least favorite client project and how she said “see ya later!” Finding the confidence to know you have what it takes to move forward. Building The Copywriter Club, copywriting agency, and raising young children. Was it love at first sight for Kira and Ezra? Are we going to start training for a copywriter’s marathon? Why Kira uses a tiny paintbrush for big projects. The motivating factors that drive Kira to keep going. The push to continue to get better in life and never staying complacent. The biggest takeaways Kira has had from coaching hundreds of copywriters. How your business can have dramatic change by implementing this one thing. Why you can’t let yourself surrender to the head trash. How copywriters can think bigger for themselves. The legacy Kira wants to leave for the world and her kids. Listen to or read the inside scoop of everyone’s beloved copy mom. The people and stuff we mentioned on the show: Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground Four Thousand Weeks    Full Transcript: Rob:  Welcome everyone. This is another episode of just Kira and Rob talking on the podcast, which means we don't have a written out introduction. I suppose we could talk about how this episode is brought to you by The Copywriter Accelerator, which should be opening momentarily, within days of this episode going live, or within weeks anyway. Accelerator is our basic training, 16-week... It's not really a course and it's not really a membership, but it's a program where you go through with a cohort of other ambitious copywriters and basically set the foundations that you need to put in place for a successful copywriting business. The skillset that you need as a copywriter are different from those that you need as a business owner. And, if you want to succeed at both, you need to have both, and so that's where The Accelerator comes in. Okay, so now that we've dealt with that part, it's just you and me, Kira. Kira:  We've dealt with the whole selling our stuff part, let's get that out the way. Rob:  Exactly. So, 10 episodes ago you interviewed me. We do this every once and a while, where it's just you and me talking, but 10 episodes ago we did a little bit more of like, "Okay, we'll try to dive into a little bit more of behind the scenes Rob." And, of course, we want to turn the tables now and get the behind the scenes Kira, and find out who you really are when you're not necessarily doing The Copywriter Club thing. Kira:  I am the exact same person. Rob:  We're going to find out. Kira:  Shocker. Rob:  Yeah, we're going to find out. Kira:  Yeah, same person. Rob:  Okay, well let's start with a couple of easy questions, warm you up. You've lived in a whole bunch of places. You've been in Chicago, and Virginia, you went to school in Virginia, you lived in New York. I think when we met you even described yourself as, "A New Yorker," that was who you were. Kira:  Oh, yeah. Rob:  And now, you're living in Washington D.C., so I'm curious about the history of Kira traveling around and being in places. What's your favorite place that you've lived?