5min chapter

99% Invisible cover image

The Mind of an Architect

99% Invisible

CHAPTER

The Neuroscience of Creativity

The Institute of Personality and Social Research was founded in the 1970s. The study is considered to be the birthplace of the scientific study of creative personality. Today, researchers don't study creativity as a complete concept like IPAIR tried to. But that doesn't mean they haven't made some significant contributions.

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