4min chapter

Adspend with Ash Melwani and Rabah Rahil cover image

What Will Shoppers Be BUYING in 2023? Sarah Levinger

Adspend with Ash Melwani and Rabah Rahil

CHAPTER

Understanding Empathy Can Be Super Powerful

The label that you use for things directly affects the behavior that comes out of that belief. The language itself is 100% the game. If you cannot mail your messaging, there's no reason for you to be spending money on paid because you're just going to be dumping money out the door. Every brand has a different customer that has different labels for everything that they're coming into contact with.

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