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23min chapter
Selling Sustainability - Ep150: Solitaire Townsend
Cleaning Up: Leadership in an Age of Climate Change
The Power of Storytelling in Sustainability Communication
This chapter explores the importance of storytelling in conveying sustainability messages effectively, particularly in industries like entertainment and social media. The guest, Soli, discusses how Futera focuses on not only communications but also future scaping and preparing strategies for the future. They also touch on the challenges of promoting sustainability initiatives in the face of opposing narratives and the role of the advertising industry in supporting fossil fuel industries.
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