Intro

Exciting news – we've officially joined the Making Chips podcast family! In this debut episode, we dive into the transformative world of customer acquisition and share innovative strategies to expand your business without diluting quality.

Join us as we explore proven tactics for engaging new customers effectively, while maintaining the loyalty of your existing base. We'll discuss how to identify the perfect customer profile, manage the costs associated with new customer acquisition, and why doubling down on quality can often yield better results than broadening your reach. This episode is packed with actionable insights from our experiences in managing multiple machine shops. Don't miss it!