4min chapter

Pattern Breakers cover image

Breakthrough Lessons: DESIGN for network effects

Pattern Breakers

CHAPTER

Network Effects Are the Most Powerful Economic Force of Our Time

The biggest mistake is confusing viral growth with network effects. Network effects are about creating value for users as more users join the network. virality is about the speed of adoption of a network service. If you're starting a startup, try to find ways to design valid network effects in your products.

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