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Derral Eves, the creator of 34 million-subscriber YouTube channels and founder of VidSummit, shares his formula for cracking the YouTube code by understanding the viewer-based algorithm.
• Understanding who your viewer is and where they are in their journey is the key to YouTube success
• The biggest mistake creators make is not studying YouTube and learning from top creators
• Successful creators can visualize how viewers consume their content and eliminate elements that cause drop-off
• VidSummit was created to help YouTubers treat their channels as businesses and build community among creators
• The transition from view-based to viewer-based algorithms fundamentally changed how to succeed on YouTube
• Most creators focus on vanity metrics like subscribers when they should focus on viewer relationships
• Data from analytics doesn't lie—it shows exactly when viewers find value and when they don't
• Surrounding yourself with other creators dramatically increases your chances of YouTube success
• New creators often think their videos are amazing when they're actually missing fundamental elements
• The Chosen TV series demonstrates how YouTube strategies can disrupt traditional media distribution
If you want to learn more about Derral's methods, check out his book The YouTube Formula or visit VidSummit.com and ChannelJumpstart.com.
