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Hero Mavrick 440 2024 | S02E11

MotorInc First

00:00

Embracing the Motorcycle Culture

The chapter emphasizes the importance of motorcycle manufacturers actively riding motorcycles to connect with riders, discussing a positive shift where marketing team members enthusiastically embraced riding motorcycles for firsthand experience. It delves into Hero's transition to a premium experience with Hero 2.0 dealerships for new motorcycles and upcoming electric models, highlighting challenges in staff training and service quality. The discussion also covers the development process of the X-Pulse bike by Hero R&D, focusing on prioritizing quality and advising potential buyers to wait and observe before purchasing the upcoming Maverick bikes.

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