Pixar's brain trust is a group of people who hold up a mirror and help you see your blind spots more clearly. Steve Jobs would pitch it with 100%. And then if he decided that was wrong, throw it out. He said at one point that if he dies and comes back, he'd like to come back as a Pixar director.
As they dreamed up iconic characters like Buzz and Woody, Pixar reinvented how animated movies are made. But first, they had to build a culture to make this magic possible. Pixar's co-founder and longtime president Ed Catmull and Oscar-winning Chief Creative Officer Pete Docter talk with Adam about how to spark and sustain creative collaboration. They also reveal the secret to great storytelling, discuss how to maintain and evolve a vision, and reflect on the lessons learned from working closely with the ever-enigmatic Steve Jobs. Transcripts for ReThinking are available at go.ted.com/RWAGscripts