Navigating the New Media Landscape

This chapter explores the shifting dynamics of the content business post-Elon Musk's Twitter acquisition, focusing on how changes in social media algorithms have impacted content visibility and creator growth. It discusses the evolving role of athletes in social justice advocacy and the tensions between personal identity and public expectations within the sports media landscape. Additionally, the chapter reflects on the consequences of a 'vibe shift' in audience engagement and the challenges faced by independent media in today's environment.