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In terms of the brands, it's always interesting to me. I never really know exactly what to think. But in general, brands tend to follow the heat. And some can successfully capitalize on it in ways that're impressive. There are some Ethereum-focused slides here. The evidence right now is that the take rates are shrinking for NFT-based royalties. It means that we've started to reach some product market fit and some aspects of the products. If they are following us, that's great. And we need to continue to lead or else they will stop following us.
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