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Rapid Response: How "startup DNA" helped One Medical respond to Covid, with CEO Amir Rubin

Masters of Scale

CHAPTER

Adapting Healthcare in Crisis

This chapter explores how a membership-based healthcare model successfully adapted during the COVID-19 pandemic by expanding services and implementing innovative strategies. It highlights the importance of a user-centered approach, operational flexibility, and partnerships to meet evolving needs such as pediatric care and mental health support. Additionally, the chapter emphasizes the role of technology and personal engagement in enhancing patient care and addressing inefficiencies in the healthcare system.

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