The 15 month programme takes a, you know, i would position drugs and alcohol as something that is really attractive to high functioning people who want more out of life. And when you do this 15 month programme, you're goin to get it, and you just went to the wrong place, but you're ging to get it out of this programme. I believe if you work really hard and you do this incredibly well, it will take about three years to start getting serious traction. It just takes three years ecause people have to hear things about eight times before they metabolize the information which means you have to say them 250 times. That's everything that we just designed is trying to

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