The Big Idea for Your Business

The next lesson that we can take from this is I'd really like to see some big ideas going on here. At the moment, manneigh.com doesn't have anything that they can draw from. They don't have these pillars that they can kind of take cut-ups from. So again, for your business, what are the big ideas? What are the assets? The pieces of information, projects that you could collect, which you could then turn into cut-ups and use across your channels. Then you can start sharing this on social and your blog via email, on YouTube. That is a big project. You only need maybe one a quarter if you want to be really