Rogue One as a Case Study in Studio Content Strategy

In December 2016, Rogue One: A Star Wars Story was released into the world. With six weeks of reshoots, a painfully short edit, an unexpected election and a new composer after the first one dropped out due to "scheduling issues", the film was finally finished - the day before its premiere. But was it successful? And more importantly, was it political?

In this final episode of Going Rogue, we look at Rogue One's release, and legacy, and the new life it's about to take in Andor.

Rogue One has now fascinated and captivated me for longer than every person who worked on it (expect John Knoll) - but why? What is it the film that haunts my every waking hour? I saw it in IMAX yesterday and I finally clocked Tony Gilroy's cameo. Did you know Tony Gilroy has a cameo in Rogue One? It's just his voice but he's the Rebel traffic controller who asks for their callsign and when Bodhi's like "... Rogue One?" it's Gilroy who says "Rogue One? There is no Rogue One?!" and honestly what a choice to make for the cameo. Gareth Edwards launches the Tantive V and saves the rebellion. Gilroy says "There is no Rogue One".

What a choice.

You can follow the show on twitter or tumblr @goingroguepod, or for slightly less hinged content, follow @tansyclipboard on twitter or @tansyg.bsky.social on Bluesky.

If you want to get in touch, you can email goingroguetansy@gmail.com

CLIPS:

 - Rogue One: A Star Wars Story

 - Moving On (Michael Giacchino, Lost)

 - Your Father Would Be Proud (Michael Giacchino, Rogue One: A Star Wars Story)

 - Star Wars Main Theme (John Williams, Star Wars Episode IV: A New Hope)

 - Rey's Theme (John Williams, Star Wars Episode VI: The Force Awakens)

 - The Clone Wars Main Theme (Kevin Kiner, Star Wars: The Clone Wars)

 - Ahsoka Leaves (Kevin Kiner, Star Wars: The Clone Wars)

 - Trials of the Darksabre (Kevin Kiner, Star Wars: Rebels)

 - Reminiscence Therapy (John Powell, Solo: A Star Wars Story)

 - A Long Ride Ahead (Alternate Ending) (Michael Giacchino, Rogue One: A Star Wars Story Soundtrack Expanded Edition)

 - The Director's Cut - Rogue One with Gareth Edwards and Chris Miller

 - The Filmumentaries Podcast: 35 - Colin Goudie - Editor of Monsters and Rogue One

MUSIC:

"Tenebrous Brothers Carnival - Intermission", "Bicycle", "I Can Feel It Coming", "Screen Saver", "Bleeping Demo", "Stay the Course", "Hiding Your Reality", "Black Vortex", "Floating Cities", "Ever Mindful", "Wisp of Whorls" & "Concentration"

Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/

"Suspended Animation", "Proxima Centuri" & "Quiescent In Time" by Shane Ivers - https://www.silvermansound.com