Media Monday: The Times’ A.I. Adventures & a Draftkings Dilemma
The Powers That Be: Daily
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DraftKings' Content Aspirations: A Cautionary Tale
This chapter examines DraftKings' struggles to build a content ecosystem in sports betting amidst evolving market dynamics and competition. It highlights the challenges non-media companies face in media ventures and DraftKings' shift towards sponsorship as a more viable strategy.
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