The Design Imperative in Tech Success

Stripe, Airbnb and Lyft are a few of the most successful companies of the past decade. And there are at least two things they all have in common - great design, and Katie Dill. Katie was Head of Experience Design at Airbnb, led the design team at Lyft and is now Head of Design at Stripe. We spoke with Katie about her design philosophy, what sets companies like Stripe apart, and how important it is to instill a culture of design in your startup from day one.