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#16: Alex Hormozi-Founder Of Gym Launch, Author Of "100M Offers", Data-Driven Mentor

Next Level Pros

CHAPTER

The Red Flags of a Successful Business

The majority of our flags are actually about the founder. Usually they just talk in small numbers. If I hear a lot of exaggeration at all points in time, like everything just seems to be rounded,. Like, oh, we're amazing. Everything's like, if you don't know where the bodies are buried, you're not close enough. And that's actually one of my limits tested as a CEO, not that I am anymore.

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