6min chapter

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Making money from AI: After DeepSeek

FT Tech Tonic

CHAPTER

Navigating AI's Profitability Paradox

This chapter delves into the art of prompt engineering in AI, emphasizing the need for precise phrasing to achieve reliable outputs. It also examines the profitability challenges AI companies face despite widespread access to technology, drawing comparisons to the airline industry and discussing the implications of Jevons Paradox on consumer demand.

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