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How do I validate a platform or niche?

Ditching Hourly

00:00

Introduction

Jonathan Stark answers a question from Chris Gerber on how to validate a platform niche in all caps. The best way is to just pick one that you're already a part of, he says. You can sell something to that group by getting their language and trust signals aligned. If you don't want to sell directly to your peers,your colleagues, you could pick something else like CrossFit or martial arts.

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