Interview with SHAED
Bringin' it Backwards
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The Journey of a Song in a MacBook Air Commercial
Exploring the selection process and impact of a song featured in an Apple commercial, detailing its unexpected success and influence on consumer behavior, particularly in the context of the holiday season and global markets like China and the United States.
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We had the pleasure of interviewing SHAED over Zoom video!
Genre-defying band SHAED announces their new album Spinning Out out June 7th via BMG. Pre-save the album HERE. The band also released their new single “Rocket in the Sky.”
The album comprises eleven songs exploring themes of family, love, and growth. Over years of writing, recording, and producing, Spinning Out cohered as a collection of snapshots and vignettes, reflecting on love and belonging from all different angles.
“Rocket in the Sky” follows “Everybody Knows I’m High” as the second single from Spinning Out. “Rocket in the Sky,” while originally written about Chelsea and Spencer’s daughter June, perfectly captures the feeling of loving someone so much that you can’t even do the simplest of tasks. The creation of “Rocket in the Sky” was entirely organic and “super emotional.” Spencer and Chelsea started the song on the guitar, Max reimagined the chords on the piano, and all three finished it and tracked it in the living room.
On the production, SHAED shared, “We produced it out in a bunch of different ways in LA, including a disco version, think ‘Staying Alive,’ ‘Dancing Queen’ energy. When we got back to DC, we listened back to the original demo and just felt that it had this unrestrained emotional performance by Chelsea that couldn’t be replicated. So we kept the original demo, layered in a few elements to build the energy of the tune, and printed it.”
About SHAED:
SHAED weren’t immune to spinning out. The trio of Chelsea Lee and twin brothers Max and Spencer Ernst had been living in a whirlwind for a long time — a long, circuitous, sometimes stop-start arc that included meeting as teenagers playing around D.C., living and writing at home together, and a surprise breakout hit in 2018’s “Trampoline.” The runaway ascension of “Trampoline” led the band through an array of dream scenario milestones — soundtracking a MacBook Air commercial, two billion streams, and accolades from pop culture monoliths like iHeart and Billboard. But SHAED also experienced the pitfalls of following that unexpected success. Seeking a reset, the trio emerged from tumultuous times equally defined by existential crises and beautiful life changes to craft a sophomore album that was as true a statement of their identity as anything they had made thus far. There was only one name for it: Spinning Out.
Spinning Out is the sound of SHAED’s core ethos, their connection as family and musicians. Inspired by new love and parenthood, the album cohered as a collection of snapshots and vignettes, reflecting on belonging and connection from all different angles. While aided by collaborators like POWERS’ Mike Del Rio, the bulk of Spinning Out was built on SHAED, as always, writing and recording at home together, chasing a more organic and lived-in atmosphere. Across moving ballads and graceful bops alike — including the emotionally bare title track, the soaring “Rocket In The Sky,” and the hazy earworm of lead single “Everybody Knows I’m High” (debuted in SHAED’s February Kimmel performance) — the band catalogs all the trials, euphoria, confusion, and hope that ran through a messy few years. Once upon a time Spinning Out might’ve been born from fragmentation, but it became the story of SHAED doing what they’ve always done best — getting in a room and chasing the answer together.“
Everybody Knows I’m High” was SHAED’s follow up to their 2021 album High Dive.
We want to hear from you! Please email Hello@BringinitBackwards.com
www.BringinitBackwards.com
#podcast #interview #bringinbackpod #SHAED #NewMusic #Zoom
Listen & Subscribe to BiB
https://www.bringinitbackwards.com/follow
Follow our podcast on Instagram and Twitter!
https://www.facebook.com/groups/bringinbackpod
Become a supporter of this podcast: https://www.spreaker.com/podcast/bringin-it-backwards--4972373/support.
Genre-defying band SHAED announces their new album Spinning Out out June 7th via BMG. Pre-save the album HERE. The band also released their new single “Rocket in the Sky.”
The album comprises eleven songs exploring themes of family, love, and growth. Over years of writing, recording, and producing, Spinning Out cohered as a collection of snapshots and vignettes, reflecting on love and belonging from all different angles.
“Rocket in the Sky” follows “Everybody Knows I’m High” as the second single from Spinning Out. “Rocket in the Sky,” while originally written about Chelsea and Spencer’s daughter June, perfectly captures the feeling of loving someone so much that you can’t even do the simplest of tasks. The creation of “Rocket in the Sky” was entirely organic and “super emotional.” Spencer and Chelsea started the song on the guitar, Max reimagined the chords on the piano, and all three finished it and tracked it in the living room.
On the production, SHAED shared, “We produced it out in a bunch of different ways in LA, including a disco version, think ‘Staying Alive,’ ‘Dancing Queen’ energy. When we got back to DC, we listened back to the original demo and just felt that it had this unrestrained emotional performance by Chelsea that couldn’t be replicated. So we kept the original demo, layered in a few elements to build the energy of the tune, and printed it.”
About SHAED:
SHAED weren’t immune to spinning out. The trio of Chelsea Lee and twin brothers Max and Spencer Ernst had been living in a whirlwind for a long time — a long, circuitous, sometimes stop-start arc that included meeting as teenagers playing around D.C., living and writing at home together, and a surprise breakout hit in 2018’s “Trampoline.” The runaway ascension of “Trampoline” led the band through an array of dream scenario milestones — soundtracking a MacBook Air commercial, two billion streams, and accolades from pop culture monoliths like iHeart and Billboard. But SHAED also experienced the pitfalls of following that unexpected success. Seeking a reset, the trio emerged from tumultuous times equally defined by existential crises and beautiful life changes to craft a sophomore album that was as true a statement of their identity as anything they had made thus far. There was only one name for it: Spinning Out.
Spinning Out is the sound of SHAED’s core ethos, their connection as family and musicians. Inspired by new love and parenthood, the album cohered as a collection of snapshots and vignettes, reflecting on belonging and connection from all different angles. While aided by collaborators like POWERS’ Mike Del Rio, the bulk of Spinning Out was built on SHAED, as always, writing and recording at home together, chasing a more organic and lived-in atmosphere. Across moving ballads and graceful bops alike — including the emotionally bare title track, the soaring “Rocket In The Sky,” and the hazy earworm of lead single “Everybody Knows I’m High” (debuted in SHAED’s February Kimmel performance) — the band catalogs all the trials, euphoria, confusion, and hope that ran through a messy few years. Once upon a time Spinning Out might’ve been born from fragmentation, but it became the story of SHAED doing what they’ve always done best — getting in a room and chasing the answer together.“
Everybody Knows I’m High” was SHAED’s follow up to their 2021 album High Dive.
We want to hear from you! Please email Hello@BringinitBackwards.com
www.BringinitBackwards.com
#podcast #interview #bringinbackpod #SHAED #NewMusic #Zoom
Listen & Subscribe to BiB
https://www.bringinitbackwards.com/follow
Follow our podcast on Instagram and Twitter!
https://www.facebook.com/groups/bringinbackpod
Become a supporter of this podcast: https://www.spreaker.com/podcast/bringin-it-backwards--4972373/support.
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