Let's Do It Live (E)
Akimbo: A Podcast from Seth Godin
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Do You Want to Be an Idiot? An Experimental Trial?
Sean from Kansas City: Is there a way that we can better take the data that shows behavior change is necessary and convert it into a story form that people can relate to? He says some people will respond to, oh, do you want to be an idiot? An experimental trial. But not most people. Most people are going to respond to the thing that offers them the regular kind.
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