20min chapter

How I Built This with Guy Raz cover image

nutpods: Madeline Haydon

How I Built This with Guy Raz

CHAPTER

Navigating Challenges in Launching a Niche Product

The chapter explores the early entrepreneurial journey of creating a plant-based creamer after a successful Kickstarter, delving into financial struggles, personal hardships, and seeking funding despite skepticism and rejection. It discusses the evolution of the product concept, forming an advisory board, securing investment, and balancing stock levels between online and physical stores. The speakers share their experiences of perseverance, overcoming setbacks, and the strategic approach to differentiate and grow their business.

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